A woman's love for jewelry and her desire to help a young girl led to a popular medical identification bracelet and a company called Lauren's Hope.
"(Medical ID bracelets) are ugly, and they draw attention to people's illnesses. People don't like that. They don't want to be labeled as being different than everybody else," said Denise Gaskill, who co-owns Lauren's Hope.
KMBC's Kelly Eckerman reported that the unique thing about the bracelets is that buyers order one medical tag with all their emergency medical information printed on it. The tag can be attached to any number of bracelets, necklaces or even watches.
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